Bollywood King Shahrukh Khan becomes the brand ambassador of Harpic New campaign launched

To showcase the brand's excellence in toilet cleaning, Harpic has launched its new campaign "Harpic Hai Na" with Shah Rukh Khan, this campaign promises good toilet cleaning in every home.

Harpic, the Trusted Cleaning Partner-

Harpic, India's No. 1 toilet and bathroom cleaner and the trusted home cleaning partner to over 100 million homes, proudly announces taking its glorious legacy journey forward by welcoming the King of Bollywood Shah Rukh Khan as its brand ambassador.<span;>This unique partnership brings together Harpic's rich heritage of superior hygiene and Shah Rukh Khan's charming personality, shared values ​​and popularity among Indian families.

Partnership with Shah Rukh Khan reaches a new milestone -

For over a century, Harpic has played a vital role in redefining standards of cleanliness and hygiene across the world. Today, 1 in 3 Indian households use Harpic, playing a vital role in making families healthier in urban and rural India <span;>Because it provides a powerful, effective and reliable cleaning solution. Harpic's partnership with Shah Rukh Khan marks a new milestone in its journey to inspire dignity, care and improved hygiene in every Indian home.

Believes in hygiene, cleanliness and freshness-

On his association with the brand, Shah Rukh Khan said, "Cleanliness starts with small but effective actions. I feel proud to work with Harpic.It is a brand that has been promoting hygiene and dignity in Indian homes for decades. I have great respect for homemakers whose tireless hard work results in the health and happiness of families. With the best of "Harpic Hai Na", every home can count on superior hygiene, cleanliness and freshness I have great respect for homemakers - whose tireless hard work results in the health and happiness of families. With the best of "Harpic Hai Na", every home can count on better hygiene, cleanliness and freshness - available in just five minutes. Harpic Hai Na stands as a trusted companion in every home, providing the reassurance they need at life's crucial moments."

New TVC, "Harpic Hai Na" Released -

To celebrate this wonderful partnership, Harpic is releasing a new TVC, "Harpic Hai Na" with Shah Rukh Khan, Which shows the superiority of Harpic Toilet Cleaner as it provides 10 times better cleaning, germ relief in 5 minutes and long lasting fragrance.<span;>This campaign further strengthens Harpic’s position not just as a better alternative to detergent but also as the ultimate solution for overall toilet hygiene.

Powerful, reliable hygiene solution-

The campaign motto “Harpic Hai Na” has become a trusted promise for Indian households – to provide a powerful, reliable hygiene solution at the time of greatest need.<span;>This emotional appeal coupled with Harpic's outstanding performance reaffirms the brand's commitment to become every family's trusted hygiene partner.

Objective of the new campaign-

Many housewives continue to use common solutions like detergents, unaware that they are not that useful for effective cleaning of toilets. This new campaign by Harpic aims to bring about significant behavioural change and<span;>The aim is to encourage consumers to switch from conventional detergents to this scientifically formulated purpose-built solution.

Plays a vital role in changing hygiene habits-

Gautam Rishi, Marketing Director, Hygiene, Reckitt - South Asia said, "We are extremely happy and proud to welcome Shah Rukh Khan to the Harpic family and his unbreakable bond with millions of Indians perfectly reflects the trust, performance and care that Harpic stands for." Harpic's legacy of science-based innovation and its commitment to sanitation solutions has played a vital role in changing sanitation habits across India. Over the past 2 decades, we have been able to win the trust of 1 in every 3 households in the country and Now our aim is to make our presence felt in every second home in the country. With Harpic's great products and this excellent partnership, we aim to reinforce the importance of dedicated toilet cleaning solutions and make Harpic an indispensable part of Indian homes."

Message with Powerful Product Performance-

The recently launched TVC featuring Shah Rukh Khan and created by Havas Creative India showcases through relatable household scenarios how people face daily problems due to ineffective cleaning products and it also shows how Harpic Toilet Cleaner cleans faster and better than these. The impressive story, coupled with the powerful product performance, sends the message across loud and clear that when it comes to effective toilet cleaning, detergent is not enough - Harpic is it?

An engaging and innovative campaign-

Anupama Ramaswamy, Joint Managing Director and Chief Creative Officer, Havas India said, “Harpic is already number one in the market and when it comes to going beyond that, what is Havas Creative doing? We don't think big, but think very big. We suggested bringing King Khan! We designed a captivating and innovative campaign where Shah Rukh Khan becomes every housewife's ally and makes her life easier with the effective Harpic. And in his own inimitable style, he says - Harpic hai na!"

Beginning of a New Chapter-

This partnership marks the beginning of a new chapter in Harpic’s journey, combining its trusted heritage with the need of today, inspiring Indian households to choose more effective sanitation solutions.