Gravity Bath Launches Its First Company Owned Stores In New Delhi And Mumbai

Gravity Bath Pvt. Ltd., India's fastest growing bathware brand, announces the launch of its first company-owned stores in New Delhi and Mumbai. This launch is a significant milestone in the brand's journey, which has grown from a modest two-person operation in 2006 to a ₹200+ crore enterprise.


High Quality Bathroom Solutions-

With this launch, Gravity is taking a bold step to offer consumers high quality bathroom solutions through an experiential retail format.

Trusted Name -

With a commitment to innovation, quality and sustainability, Gravity Bath Pvt. Ltd. has built a trusted name in the sanitaryware and bath fittings industry. These new stores are an extension of the brand's philosophy "Designed to bring joy to life's moments"

These stores bring together bathware technology, design, and consumer-centric thinking under one roof, offering not just products but a complete bathroom ecosystem.

Stores showcase the brand's product range-

The Gravity Bath stores in New Delhi and Mumbai are spread across a vast area and are designed to give customers a comprehensive bathware experience. The stores showcase the brand's product range. From premium faucets, showers, sanitaryware to accessories, kitchen sinks and kitchen faucets. Apart from product display, these stores have special layouts that allow customers to experience the products in real-life situations.
From premium faucets, showers, sanitaryware to accessories, kitchen sinks and kitchen faucets. Apart from product display, these stores have special layouts that allow customers to experience the products in real-life situations.

These include-
vibrant and trendy bathroom, an intelligent hotel bathroom, an elegant premium home bathroom, a safe and fun kids bathroom, a comfortable senior bathroom, and a "live shower area" where water-flow demonstrations and product trials take place.

The idea of ​​opening Gravity’s own stores came from three major market gaps, as explained by Mr. Anup Garg, Founder and Director of the brand-

.First, there was a severe lack of pricing transparency in the premium bathroom segment with customers paying inconsistent or exorbitant prices for branded premium products.

.Second, there were very few hygiene products available for different age groups such as children or the elderly.

.Thirdly, there is a huge lack of awareness amongst buyers as often customers do not know what kind of products are actually suitable for their bathroom as per their requirements.”

Our stores are designed to solve these problems. We offer smart, stylish and affordable products for people of all ages and lifestyles, while also educating buyers so they can make informed decisions and choose the right choice for their homes.

Production of over lakhs sanitary ware pieces-

With two manufacturing units in NCR and Gujarat, Gravity Bath Pvt. Ltd. produces over 30 lakhs taps and over 7 lakhs sanitary ware pieces per year. Its product catalogue has over 2,000 SKUs,
These are distributed through a network of 12,500+ dealers and distributors across the country. The company is recognized by leading industry bodies and is an approved vendor of Military Engineer Services (MES), further strengthening its reliability and quality standards.

Gravity's Goal -

As part of a strategic growth plan, Gravity aims to become a ₹1,000 crore brand by 2028. The opening of company-owned stores is an important step in this direction. The stores will offer customers a seamless and dedicated experience and an opportunity to connect with the company directly. These locations will also serve as educational centres, where customers will get to know about the latest bathroom innovations designed specifically for Indian homes and water conditions.

Gravity Franchise Model-

Along with company-owned stores, Gravity is also venturing into the franchise model. We are encouraging our dealers and distributors to open modern, relevant and informative stores. Gravity is committed to providing experiences that deepen customers' understanding of the brand, and give them a solution-based shopping experience.

Investing heavily in digital presence-

To complement its retail efforts, Gravity is also investing heavily in its digital presence. The company has established its e-commerce platform—both online and in marketplaces, So that its high performance products can reach more customers and be available at more competitive prices.

Luxury Bathware Segment-

Expanding its boundaries further, Gravity has also entered the luxury bathware segment by launching a premium Italian brand called D’LUSSO that promises excellence and elegance in bathroom design. This new vertical range is aimed at homeowners, architects, and designers who are looking for top-level aesthetics and functionality.

Gravity Bath's first company-

Owned store has opened, it is not just a showroom. It is a destination where every visitor finds a solution that suits their lifestyle. Bringing trust, innovation and joy to homes across the country.