Global Sports Icon Neeraj Chopra Partners with German Automotive Manufacture

Jindal South West Sports (JSWS) has announced that its athlete, two-time Olympic medal winning javelin thrower and global sporting icon, Neeraj Chopra has partnered with German automotive manufacturer Audi, marking a powerful collaboration. Which brings together two leaders inspired by performance, precision and a progressive mindset. Chopra, whose historic javelin throw at the Tokyo Olympic Games captured the nation's imagination, now partners with Audi India.

Celebrating shared values ​​between athlete and brand-

A brand globally renowned for its engineering excellence, relentless innovation and forward-thinking design. This partnership celebrates the shared values ​​between athlete and brand: world-class performance, explosive speed and iconic stature.

Defined not just by performance but by the relentless pursuit of excellence-

Balbir Singh Dhillon, Head, Audi India said, "At Audi, we stand for people who push the boundaries, those who are defined not just by performance but by the relentless pursuit of excellence. Neeraj Chopra embodies that spirit. Determined and iconic, his journey from ambition to achievement reflects the progressive DNA of Audi. His focus, speed and unmatched performance make him a natural extension of our brand. It epitomises what it means to lead, not follow."

Shared vision for partnership excellence -

Known for his technique, Neeraj reflects many of the characteristics that are at the core of Audi precision, determination and a passion to push boundaries. From the racetrack to the runway and the playing field to the global stage, this partnership signals a shared vision for excellence. Neeraj, who topped the Asian Games, Commonwealth Games and World Championships after the Olympic gold, will later win a silver medal at the 2024 Paris Olympic Games. The pursuit of excellence never stops Expressing his happiness over the partnership, Chopra said, "I have always admired Audi, not just for the cars, but also for the brand identity. As an athlete, these values ​​resonate deeply with me. Whether it's on the field or in life, the pursuit of excellence never stops. I am excited to join the Audi family and represent a brand that inspires us to go further in everything we do."

Reflecting Audi's commitment-

This collaboration not only celebrates an icon of Indian sport but also reflects Audi's commitment to associate with individuals who drive innovation, resilience and growth. Neeraj’s progressive approach to training and relentless quest to elevate his performance make him a perfect fit for Audi’s evolving journey.

A landmark partnership-

Karan Yadav, Chief Commercial Officer, JSW Sports said, “All of us at JSW Sports are very happy to have made this collaboration between Neeraj and Audi India possible, which is truly a landmark partnership for Indian sports and business. Audi is a car manufacturer that Neeraj really admires And as a brand whose vision matches his vision as an athlete. All our conversations with Audi have been very positive and Neeraj is one of the finest athletes in India, so I believe the possibilities of this partnership are limitless."